Merci, Paris

Remember my write up on the Merci store in Paris a while back? Merci is nominated for Superstore 2012 in Farfetch's Search for the World's Best New Boutique so they shot this video introducing the store. More reasons to love it:

Housed in an old factory building nestled among the Café culture of Le Marais in central Paris, Merci is a destination store, with its off-the-high-street location and unassuming used books and coffee shop façade - yet this young retailer still manages to see over 500,000 visitors per year. The store mixes together exclusive, and often bespoke designer fashion products with casual items, and vintage furniture with new generation interior designers - "luxury is not a matter of price or brand, but of attitude", explains Managing Director, Jean Luc Colonna. The Merci concept store also has several restaurants, along with a homewear floor, a perfume laboratory and an ever-changing visual landscape. All profits also go towards helping underprivileged children in Madagascar.